Consistency, quality and quantity make Beet It Sport the #1 natural nitrate product used in peer-reviewed research.
Beet It Sport shots have been independently used for research in over 200 nutritional, medical and sports science institutes and universities, in more than 30 countries worldwide.
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Leading research into dietary nitrate supplementation for sports performance has been conducted by Professor Andy Jones at the University of Exeter. Here, he explains the main physiological outcomes of consuming natural nitrate for sports performance.
We had the pleasure of interviewing one of the greatest physiologists in the UK, Professor Andy Jones, who is a beetroot expert and pioneered the research into dietary nitrate supplementation at the University of Exeter.
Placebo Shots
In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed.
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Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research.
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We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. For more information please get in touch!
Research Papers
Against Animal Testing
James White Drinks Ltd does not conduct, fund or commission any research involving laboratory animals. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments.