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Why Beetroot Juice Concentrate?

Dietary nitrate occurs naturally in beets and vegetables. However, the amount of nitrate is wildly unpredictable, meaning you have to eat or drink unreasonably large amounts to get the recommended 400mg of nitrate.


Beet It Sport products are made from concentrated beet juice, which means the correct amount of nitrate is delivered by controlling the concentration.


It’s the reason Beet It Sport shot is the easiest, tastiest, most convenient way to consume the 400mg of nitrate you need to achieve the improvements in sports performance and cardiovascular health.

How much of these nitrate-rich foods would you need to get the 400mg of nitrate found in each Beet It Sport Shot?

The NO3-NO2-NO Pathway

  • After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.

  • Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.

  • Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).

  • A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.


The Science Behind Nitrate

The importance of cardiorespiratory fitness for athletes and active adults is essential. This component of physical fitness refers to the ability of the circulatory and respiratory systems to supply oxygen to working muscles during prolonged exercise. Nitric oxide (NO) from beetroot juice helps with this process.​NO works by stimulating body functions affecting oxygen utilization. It opens up your blood vessels (vasolidation), increasing blood flow and feeding more oxygen to the brain, heart, and working muscles. At the same time, NO makes the mitochondria more efficient so they are able to create the same energy while consuming less oxygen. This is a powerful combination that helps the body extend endurance and improve intensity levels during exercise.

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