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Beet It Sport Products are made from Concentrated Beet Juice

Beet It Sport shot is the easiest, tastiest, most convenient way to consume the 400mg of nitrate you need to achieve the improvements in sports performance and cardiovascular health.

How much of these nitrate-rich foods would you need to get the 400mg of nitrate found in each Beet It Sport Shot?

What makes nitrate the ingredient for performance?

Natural nitrate is converted to nitrite by bacteria on the tongue. As nitrite enters the blood stream it is converted to nitric oxide. Nitric oxide is a vasodilator responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing endurance performance.

The NO3-NO2-NO Pathway

Nitrate (NO3)

After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.

Nitrite (NO2)

Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.

60 - 90 minutes

Nitric Oxide (NO)

Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).

Fatigue Resistance, Exercise Performance & Efficinecy

A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.

We have since worked with over 300 medical and sports performance research projects investigating the benefits of dietary nitrate naturally found in beetroot juice.

Beet It Sport is the market leading Dietary Supplement providing a consistent optimised dose of Dietary Nitrate.

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