The Science
Consistency, quality and quantity make Beet It Sport the #1 natural nitrate product used in peer-reviewed research.
Beet It shots have been used in over 300 published medical and sports performance research papers since 2009. The research has focussed on endurance, multi-sprint, strength & power, altitude and health.Sport and Medical Research
We had the pleasure of interviewing one of the greatest physiologists in the UK, Professor Andy Jones, who is a beetroot expert and pioneered the research into dietary nitrate supplementation at the University of Exeter.
Q & A
Read a transcript of the interview below:Discovery of the nitrate-nitrite-nitric oxide pathway
The Nobel Prize in Physiology or Medicine 1998 was awarded jointly to Robert F. Furchgott, Louis J. Ignarro and Ferid Murad “for their discoveries concerning nitric oxide as a signaling molecule in the cardiovascular system”.
It’s the discovery that launched hundreds of clinical studies, and triggered today’s the worldwide health and sports performance interest in Beet It Sport Shots and Bars.
From the New York Times:
Three American pharmacologists were awarded the Nobel Prize yesterday for their surprising discoveries of how natural production of a gas, nitric oxide, can mediate a wide variety of bodily actions. Those include widening blood vessels, helping to regulate blood pressure, initiating erections, battling infections, preventing formation of blood clots and acting as a signal molecule in the nervous system.
Placebo Shots
In conjunction with the University of Exeter, we developed the placebo shot, which is an identical version of the Nitrate 400 shot (in appearance and taste), except the nitrate has been removed.
Researchers worldwide use our placebo shots to conduct double-blind, placebo controlled trials, to eliminate the possibility of a ‘placebo effect’ and ultimately increase the robustness of their research.
We are happy to provide our Placebo Beet It Sport shots to teams and institutions worldwide for research. For more information please get in touch!
Research Papers
A summary of research by discipline and activity
When consumed in sufficient doses, the nitrate in Beet It Sport has been shown to positively impact athletic performance and human health in over a dozen different ways.
Athletic Performance
Concentrated beet juice shown to improve cardiorespiratory endurance in athletes, increase time to exhaustion, and may increase maximum oxygen uptake (VO2max)
Domînguez et al (2017) Effects of Beetroot Juice Supplementation on Cardiorespiratory Endurance in Athletes. A Systematic Review.
Concentrated beet juice shown to reduce oxygen consumption during moderate- and high-intensity running and can increase time to exhaustion at high intensity by 14 percent.
Wylie, et al (2013) Beetroot juice and exercise: pharmacodynamic and dose-response relationships.
Beet juice “positively affects performance of swimmers as it reduces the [aerobic energy cost] and increases the workload at anaerobic threshold.”
Pinna et al (2014) Effect of beetroot juice supplementation on aerobic response during swimming.
Beet juice shown to improve 4km and 16.1km cycling time-trial performance by 2.4% and 2.7%, respectively.
Lansley, et al (2011) Acute dietary nitrate supplementation improves cycling time trial performance.
One Beet It Sport Shot per day shown to significantly improve maximal sprint running performance by an average of 2.5%.
Thompson, et al (2017) The effects of dietary nitrate supplementation on the adaptations to sprint interval training in previously untrained males.
Concentrated beet juice shots shown to enhance muscle speed and power by 4% in healthy participants.
Coggan, et al (2015) Effect of acute dietary nitrate on maximal knee extensor speed and power in healthy men and women.
Beet juice may increase the delivery of oxygen to the working muscles during post-workout recovery.
Vanhatalo (2014) Dietary nitrate accelerates post-exercise muscle metabolic recovery and O2 delivery in hypoxia.
Concentrated beet juice shown to improve reaction time of response during latter stages of exercise.
Thompson et al (2015): Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise.
Blood Presure & Medical
A review of 16 research trials found nitrate-rich beet juice significantly lowers systolic blood pressure by -4.5 to -7.4 mmHg among healthy adults.
“The seventh report of the Joint National Committee on BP estimated that a systolic BP reduction of at least 5 mmHg (as observed here) could decrease the risk of mortality due to stroke by 14% and mortality from cardiovascular diseases by 9%.”
Siervo et al (2013) Inorganic nitrate and beetroot juice supplementation reduces blood pressure in adults: a systematic review and meta-analysis.
Beet juice shown to lower systolic and diastolic blood pressure by 8.1 and 3.8 mmHg, respectively, in patients with hypertension.
“These findings suggest a role for dietary nitrate as an affordable, readily-available, adjunctive treatment in the management of hypertensive patients.”
Kapil, et al (2015) Dietary nitrate provides sustained blood pressure lowering in hypertensive patients: a randomized, phase 2, double-blind, placebo-controlled study.
Beet juice shown to improve exercise capacity and decrease systolic and diastolic blood pressure by 6.4 and 5.6 mmHg, respectively, in COPD patients
Berry, et al (2015) Dietary nitrate supplementation improves exercise performance and decreases blood pressure in COPD patients.
Submaximal aerobic endurance improved 24% after 1 week of daily beetroot juice dosing…Consumption of beetroot juice significantly reduced resting systolic blood pressure and increased plasma nitrate and nitrite in both of the dosing schemes.
Eggebeen, et al (2016) One week of daily dosing with beetroot juice improves submaximal endurance and blood pressure in older patients with heart failure and preserved ejection fraction.
Against Animal Testing
James White Drinks Ltd does not conduct, fund or commission any research involving laboratory animals. Beet It shots are used in medical research as a natural source of dietary nitrate, and research ethics committees have approved for Beet It shots to be used for human trials without completing animal trials first. We encourage all third-party scientists who use Beet It shots in their research to avoid using animals in laboratory experiments.
